Episode 91 - 6.14.18

SHOW NOTES - June 2018

Quick News & Quick Takes

Facebook is hiring fake-news fact-checkers

Stories are about to surpass feed sharing. Now what?

Journalists are ditching the press release

Talking Points Spotlight

How Macy’s is using its store employees and stylists as Instagram influencers to drive sales

Macy’s taps staff for their influencer clout

Talking Points

Work Gets Done In Your Content Workflow

How Social Media Became a Pink Collar Job

Mary Meeker’s 2018 internet trends report: All the slides, plus analysis

Talking Points Shoutout

Martha McCarthy Krueger, The Social Lights

Closing Segment

Talking Points Podcast Facebook Group

Episode 90 - 6.8.18 (Interview: Brad Ruiter)

SHOW NOTES - June 2018 - Interview

Interview

Brad Ruiter, Minnesota Timberwolves/Minnesota Lynx

Minnesota Timberwolves

Minnesota Lynx

Timberwolves public relations and marketing teams take home top industry honors

Talking Points Podcast Facebook Group

Episode 89 - 5.17.18

SHOW NOTES - May 2018

Quick News & Quick Takes

Reddit Now Has as Many Users as Twitter, and Far Higher Engagement Rates

Study predicts future consumers will not discern the difference between news and advertising

Klout is out and there’s nary a pout

Talking Points Spotlight

The New York Times is ramping up conference calls for subscribers that are run a little like radio shows

Talking Points

Why agency experience is so damn valuable

Josh Bernoff/Ten years of the Groundswell

Charlene Li/Reflecting on 10 Years of Groundswell - and What Comes Next

Martech fixation, content failure, and the case for more thoughtful marketing

Talking Points Shoutout

George Fiddler, Olson Engage

Closing Segment

Talking Points Podcast Facebook Group

Episode 88 - 4.26.18 (Interview: Vineeta Sawkar)

SHOW NOTES - April 2018 - Interview

Interview

Vineeta Sawkar, University of St. Thomas

Talking Points Podcast Facebook Group

Episode 87 - 4.19.18

SHOW NOTES - April 2018

Quick News & Quick Takes

Advertisers spent more on Facebook after the Cambridge Analytica scandal broke

Users and advertisers are mostly unfazed by Facebook scandal

Brands Don’t Like Facebook’s Fiasco, But They’re Still Buying Ads

LinkedIn is rolling out native video advertising & video for Company Pages

You Ask, I Answer: GDPR 101 for Marketers

Talking Points Spotlight

H&R Block’s Tax Shred Live: Social media stunt or brilliant marketing move?

Talking Points

Is Corporate Communications to Blame When Employees Leave?

Three reasons why your corporate storytelling just won’t work any more

Bots in the Twittersphere

Talking Points Shoutout

Andy Jacobson, HealthFitness

Closing Segment

Talking Points Podcast Facebook Group

Episode 86 - 3.22.18 (Hot Topics: "Fake news")

SHOW NOTES - March 2018 - Hot Topics: "Fake news"

Guests

Bruce Anderson

Susan Beatty

Links

The Grim Conclusions of the Largest-Ever Study of Fake News

Who's to Blame for Fake News Ads?

From Franklin to Trump: why it’s more important than ever to build real brands in a fake news era

Marketers Reluctantly Coming to Terms with their Role in Fake News Crisis

Why Brands Are Skipping Traditional Media and Speaking Directly to Consumers by Becoming Media Companies

Fake news is good news for communicators

Should You Place Your Trust in the Mainstream Media?

Get a reality check on fake news

He Predicted The 2016 Fake News Crisis. Now He's Worried About An Information Apocalypse.

Here Come the Fake Videos, Too

It’s Time to Hire a Chief Brand Safety Officer

SXSW Day 3 Recap: Influencers, Fake News & The Innovators Changing the World

Closing Segment

Talking Points Podcast Facebook Group

Episode 85 - 3.15.18

SHOW NOTES - March 2018

Quick News & Quick Takes

96.5% of YouTube creators don’t make above the U.S. poverty line

Aspiring YouTube star? It’s time for a reality check.

Social Media Use in 2018

The 2018 Infinite Dial study

Talking Points Spotlight

McDonald’s: We Want the Sauce

McDonald's dips into podcasts for another Szechuan sauce promo

Podcast publishers, start preserving your stuff

Talking Points

What would you do if Facebook really did fail?

People Who’ve Left Facebook Say It’s Not Just Politics and Fake News

How Social Metrics Can Lure Brands Into a Repetitive Rut

Want to Win at Social Media? Here's What Followers Want, According to Experts at SXSW

Content Trends 2018: BuzzSumo Research Report

Content Marketers, This Is Not a Drill: 5 Alarm Bells from BuzzSumo’s Latest Report

Talking Points Shoutout

Kristin Zima, Optum

Closing Segment

Talking Points Podcast Facebook Group

Episode 84 - 2.28.18 (Interview: Heidi McGuire)

SHOW NOTES - February 2018 - Interview

Interview

Heidi McGuire, Trane/Ingersoll Rand

PR Rock Stars: Trane’s Heidi McGuire

Talking Points Podcast Facebook Group

Episode 83 - 2.22.18

SHOW NOTES - February 2018

Quick News & Quick Takes

Study: Successful CEOs Are More Socially Engaged Than The Rest

Facebook’s U.S. user count declines as it prioritizes well-being

Zuckerberg says he wants us to spend less time on Facebook. Maybe he means it

2018 Edelman Trust Barometer Reveals Record-Breaking Drop in Trust in the U.S

What you need to know about trust in 2018

The Rise of the Expert: And 6 Other Takeaways from the 2018 Edelman Trust Barometer

Talking Points Spotlight

The best content marketing you’ll see during Super Bowl week is from a Minnesota brewpub

Explore Minnesota uncorks ‘‘Sota Pop’ experience with Colle McVoy for visiting Super Bowl fans

Explore Minnesota's Sota Pop (Video)

Social Media Marketing Spotlight: U.S. Bank Rallies Local Allies for a Friendly, Engaging #MnNice #NiceOff

Talking Points

It's a Good Time to Work in Internal Communications

Brand publishers should learn quality versus quantity and shut up

The Follower Factory

All Followers Are Fake Followers: A New York Times exposé of a “black market” for online fame diagnoses the symptom of social-media despair, but misses its cause

When does the sh*t hit the (fake) fans for brands?

2017 “State of the Creator Economy"

For Influencers, Instagram Is the Clear-Cut Favorite

The end of the Instagram influencer (as we know it)

Brands are bringing influencer marketing in-house

Talking Points Shoutout

Jen Bowring-McDonough, The Center for Victims of Torture

The Center for Victims of Torture/Website

The Center for Victims of Torture/Twitter

The Center for Victims of Torture/Instagram

#Hearts4Refugees

Closing Segment

Talking Points Podcast Facebook Group

Episode 82 - 1.18.18

SHOW NOTES - January 2018

Opening Segment

Talking Points Podcast Facebook Group

Quick News & Quick Takes

Consumers Want Brands To Be Politically Woke

Brands should take a stand on divisive issues, say a new Sprout Social study

How Instagram’s new features will impact organic reach

Instagram's Dreamscape Winning Fans

Fewer Americans rely on TV news; what type they watch varies by who they are

Talking Points Spotlight

Explore Minnesota

Talking Points

8 realistic social media trends for 2018

New Research Answers: Is Content Marketing Sustainable?

News Feed FYI: Bringing People Closer Together

Answering 6 key questions about Facebook big changes to the newsfeed

Facebook’s Algorithm Is Apocalyptic for Brands, Publishers, Users, and Facebook Itself

Facebook’s Changes

CNN’s Meredith Artley: ‘We don’t put all of our eggs in the Facebook basket’

Talking Points Shoutout

Danny Olson, Weber Shandwick
 
Closing Segment

sparked: Next session on Feb. 27

Episode 81 - 12.14.17

SHOW NOTES - December 2017

Opening segment

Talking Points Episode 80 - 12.11.17 (Interview: Mykl Roventine)

Quick News & Quick Takes

The rise of "headline browsers"

Only 29% of influencer campaigns use trackable URLs for attribution

Understanding public media's most engaged podcast users

Are Podcast ‘Super Listeners’ Audio Advertising’s Next Sweet Spot?

Talking Points Spotlight

While Most Brands Choose to Avoid POTUS, Patagonia Challenges him Head-On

Talking Points

14 things you’ll want to know about the future of media

How brands secretly buy their way into Forbes, Fast Company, and HuffPost stories

The 2017 Fortune 500 Go Visual and Increase Use of Instagram, Snapchat, and YouTube

Talking Points Shoutout

Jamie Plesser, Allianz Life

Talking Points “2 Cents”

The end of the social era can't come soon enough

Warren Buffett: The Three Things I Look For in a Person

 

Episode 80 - 12.11.17 (Interview: Mykl Roventine)

SHOW NOTES - December 2017 - Interview

Interview

Mykl Roventine, Orange Jackalope Creative

Social Media Breakfast - Minneapolis-St Paul (SMBMSP)

(Video) Social Media Breakfast Minneapolis/St. Paul #100 (10/27/17) 

Minnesota Blogger Conference

Get Social Events

 

Episode 79 - 11.16.17

SHOW NOTES - November 2017

Opening Segment

Talking Points: Corporate Blogging 101

Quick News & Quick Takes
 
Contacting an influencer? Check out these stats on costs, motivators

The 2017-2018 State Of Enterprise Work Report

Blogging Statistics and Trends: The 2017 Survey of 1000+ Bloggers

Content Pros Podcast interview with Andy Crestodina

Talking Points Spotlight

Walmart’s “Outside The Box” Podcast Is Engaging, But…

Talking Points
 
Is organic social media engagement making a big comeback?

No, Organic Content Isn't Dead. It Just Has a New Purpose.

How Facebook’s New Explore Feed and Ad Transparency Will Affect Marketers

Here’s Why Facebook Is Testing A Designated Space For Publisher Content

Facebook moving non-promoted posts out of news feed in trial

Social Media Breakfast Minneapolis/St. Paul

SMBMSP #100 panel (Video 10/27/17)

Did we blow our chance to change the marketing world with social media?

What Managers Need to Know About Social Tools

Talking Points Shoutout

Perry Cowen, Graco

Talking Points “2 Cents”

Ask Me How Much Money I Make: Pay Gets More Transparent

Why Do So Many Incompetent Men Become Leaders?

 

Episode 78 - 10.19.17

SHOW NOTES - October 2017

Opening Segment

Minnesota Blogger Conference/Growing my blog has been all about…

sparked: Digital/social training on Nov. 4

Quick News & Quick Takes
 
Workplace, Facebook’s enterprise edition, snaps up Walmart as a customer
 
How Do Professional Audiences Engage with Content on LinkedIn?

Brands might be overdoing it on social media

Talking Points Spotlight

Mayo Clinic offers first aid assistance via Amazon's Alexa digital assistant

Talking Points
 
How Publishers and Marketers Can Make Content King — Again

Edelman Earned Brand 2017

Why Taking a Political Stance Is the Biggest Mistake a Brand Can Make

YouTube alters search algorithm over fake Las Vegas conspiracy videos

Talking Points Shoutout

Paul Maccabee/PR Rock Stars: Maccabee PR’s Paul Maccabee

Talking Points “2 Cents”

Year-round sports push kids to limit

Why Great Leaders Don’t Allow Their Profession to Become Their Identity

 
 
 

Episode 77 - 9.21.17

SHOW NOTES - September 2017

Interview

Sarah Grap, Mall of America

Quick News & Quick Takes

News Use Across Social Media Platforms 2017

JEM Announces Findings from the 2017 State of Employee Advocacy Survey

Snapchat, Instagram Lure Teens Away From Facebook at Increasing Rate

Talking Points Spotlight

The inside story of what it took to keep a Texas grocery chain running in the chaos of Hurricane Harvey

Talking Points

People don’t converse, they comment. Big difference.

Not Even Twitter Knows When Brands Should Stop Tweeting

When your brand should stay quiet on social media

Tips from a former journalist on what reporters wish PR pros would do – and not do

Talking Points Shoutout

Rob Koch

Talking Points “2 Cents”

No wonder young Americans feel so important, when half of them finish high school as A students

A's are on the rise in report cards, but SAT scores struggle

The Difference Between Amateurs and Professionals

Closing

sparked

Episode 76 - 8.24.17 (Interview: Cydney Strommen)

SHOW NOTES - August 2017 - Interview

Interview

Cydney Strommen, Fast Horse

Episode 75 - 8.17.17

SHOW NOTES - August 2017

Interview

Kristen Pechacek - Self Esteem Brands (4:45)

Quick News & Quick Takes

Why the Smartest Brands Are Leveraging Messaging Apps (16:15)

PRSA Survey: Communicators Are Slow to Embrace New Technologies (17:45)

For Some, Live Streaming Video Is Already a Constant (19:40)

Talking Points Spotlight

Cambria Relies on Social Communities to Build Engagement (20:45)

Talking Point #1

JEM Consulting Releases Findings of 2017 State of Digital & Social Media Risk Study (23:00)

FIR Interviews: Jen McClure on digital and social media risk

Talking Point #2

OMG, can we please make the “how to” posts stop now?!?! (28:35)

Talking Point #3

Should PR Teams Staff Every Interview? (34:35)

Talking Points Shoutout

Heather Cmiel, president of the Minnesota PRSA (39:30)

Episode 74 - 6.15.17

SHOW NOTES - June 2017

Quick News & Quick Takes

Interactive Content Fuels Customer Experiences

Social sharing in the mobile world    

Instagram gives brands and celebrities up to 400% more engagement than Facebook, according to Socialbakers

Talking Points Spotlight

Star Tribune turns 150

Talking Point #1

Mary Meeker’s Internet Trends Report 2017
 
7 Internet Trends From Mary Meeker’s 2017 Report That Marketers Should Know About

Talking Point #2

How to Avoid Collaborative Overload Within Your Content Team

Talking Point #3

Stop All Social Media Activity (Organic), Solve For A Profitable Reality

Successful Posts Despite Few Likes, Comments, and Shares

Talking Points Shoutout

Brian Bellmont, Bellmont Partners PR

Talking Points “2 Cents”

The Best Advice From 2017’s Commencement Speeches

Why Aren’t American Teenagers Working Anymore?

The Fight Over Voice: Why Tech’s Top Companies Are Battling It Out To Listen In

Episode 73 - 5.25.17

SHOW NOTES - May 25, 2017

Quick News & Quick Takes

FTC Staff Reminds Influencers and Brands to Clearly Disclose Relationship

America’s Invisible Bosses: Many U.S. Workers Don’t Know their CEO’s Name or Face

Who Really Listens to Podcasts?

Talking Points Spotlight

Mall of America 25th Birthday in August - Mall of America's newsjacking generates huge response

Mall of America 25th birthday site

Mall of America blog

Talking Point #1

Does corporate storytelling work? Some mega-brands say no.

How Multimedia Is Moving the Engagement Needle for Coca-Cola Journey

Talking Point #2

Consumers Aren’t Looking to Buy From Brands That Are “Cool” on Social

#SquadGoals: Brand snark and slang on social media doesn’t work

Talking Point #3

The Most In-Demand Marketing Skills in 2017

Talking Points Shoutout

Zach Spanton, Winona State University

Talking Points “2 Cents”

The Five Types Of Impostor Syndrome And How To Beat Them

Why I’ve Stopped Accepting Compliments About My “Hustle”

 

Episode 72 - 4.27.17

SHOW NOTES - April 27, 2017

Quick News & Quick Takes

Online Engagement Absent Among U.S. CEOs

Socializing Your CEO IV: The Engagement Factor

Socially Awkward: CEOs Embrace Social Media, But Struggle to Take It to Engagement Level—Weber Offers Insights & Tips

According to Google research, teens think Google is cool—sorry, “lit” (Report)

Branded stickers are the new branded emoji keyboards

Talking Points Spotlight

UW-Eau Claire’s Instagram account

Talking Point #1

Jumpstarting Your Career: The Key Qualities in PR Managers

Talking Point #2

USC Annenberg’s 2017 Global Communications Report predicts convergence of marketing and public relations

2017 Global Communications Report Predicts Convergence Of Marketing And PR

Talking Point #3

The web looks like shit: Using the internet shouldn’t be this hard

Interview

Chancellor Jim Schmidt, UW-Eau Claire

Twitter

Blog

Video: Inauguration of Chancellor James C. Schmidt