The untapped influencer marketing opportunity for PR, Bud salutes Dwyane Wade, the CEO view of brand reputation, plus the mental health concerns facing communicators (Ep. 110)

SHOW NOTES - April 2019 (110)

Quick News & Quick Takes

Millennials trust YouTube stars and bloggers more than their parents

Why we're making the age of our journalism clearer at the Guardian

An unpopular list of marketing trends for 2019

Talking Points Spotlight

Budweiser/This Bud’s For 3

Still think unbranded content doesn’t work? Don’t tell Budweiser.

Talking Points

Is the PR industry missing the boat on influencer marketing?

2019 Global Communications Report

CIPR State of the Profession 2019

The mental health epidemic facing the PR profession

Talking Points Shoutout

Bianca Jones, Best Buy

Closing Segment

Feedback: Talking Points Podcast Facebook Group

Sponsors



Why social media lurkers are an important audience, Instagram is spreading hate, trends in corp comm and PR (Ep. 109)

SHOW NOTES - March 2019 (109)

Opening Segment

30 podcasts PR pros should listen to

Quick News & Quick Takes

The Infinite Dial 2019

The group leaving Facebook in droves

Facebook lost 15 million users? Marketers remain unfazed

Instagram is the Internet’s new home for hate

How Twitter's algorithm is amplifying extreme political rhetoric

Seven key trends shaping our world

Talking Points Spotlight

Bot Shot: From farm to free throw

Talking Points

Lessons from newsrooms about editorial content metrics

What chasing clicks means for news: A tale of two dailies

What is the true business value of social media engagement?

Don’t overlook the lurkers

“Job of the Week” email newsletter

Corporate communications is taking more PR work in-house, finds survey; Media relations gets even harder

Talking Points Shoutout

Sue Serna, Cargill

Closing Segment

Feedback: Talking Points Podcast Facebook Group

Sponsors

Interview with Ron Zywicki of the David James Group (Ep. 108)

SHOW NOTES - March 2019 - Interview (108)

Ron Zywicki, David James Group

Feedback: Talking Points Facebook Group

Sponsor

Data journalism for content marketing, why email could be the best answer for reaching external and internal audiences, and Edelman puts trust in employees (Ep. 107)

SHOW NOTES - February 2019 (107)

Quick News & Quick Takes

2019 Edelman Trust Barometer (PDF)

Employees now deeply trust their employers - and 5 other takeaways from the 2019 Trust Barometer

New survey finds CEOs want to talk sales, not social issues, in 2019

Facebook publishes new report on what Instagram users expect from brands

Talking Points Spotlight

Paseo de Sombrillas in San Juan, Puerto Rico (“Umbrella Sky Project”)

Art installation offers hope, inspiration to residents of Puerto Rico

Kevin’s Instagram photos

Talking Points

What I learned from Buffer’s 2019 State of Social Report

How to use data journalism in your content marketing

Online course: Doing Journalism with Data: First Steps, Skills and Tools

The hot new channel for reaching real people

Talking Points Shoutout

Gretchen DeSutter

Closing Segment

Feedback: Talking Points Podcast Facebook Group

Sponsors

Interview with John Lucas of the University of Wisconsin (Ep. 106)

SHOW NOTES - February 2019 - Interview (106)

John Lucas, University of Wisconsin

Feedback: Talking Points Facebook Group

Sponsors

Fake sponsored content, why businesses should podcast, and LinkedIn’s benefits as a comms channel (Ep. 105)

SHOW NOTES - January 2019 (105)

Quick News & Quick Takes

The truth about behavioral change

Forbes is building more AI tools for its reporters

Algorithms in action: The content people see on social media

Talking Points Spotlight

By centralizing influencer marketing, Moët & Chandon is making blogger dollars work harder

Talking Points

Podcasts making sense for businesses and brands

Rising Instagram stars are posting fake sponsored content

The social network to watch In 2019? The one nobody notices

What if a healthier Facebook is just … Instagram?

Talking Points Shoutout

Bridget Jewell, Periscope

Closing Segment

Talking Points Podcast Facebook Group

Sponsors

Hot Topics/The Social CEO, with Tom Buchheim of American Family Insurance (Ep. 104)

SHOW NOTES - January 2019 - Hot Topics/The Social CEO (104)

Guest

Tom Buchheim, American Family Insurance

Links

Tom Buchheim/A Playbook for helping executives navigate social media

Jack Salzwedel/Beyond the Tweet blog

Jack Salzwedel/Twitter

Jack Salzwedel/LinkedIn

Jack Salzwedel/The CEO Podcast

Jack Salzwedel – A social CEO leading from the front

CEO Viewpoint: What I use my voice for

The CEO’s social media challenge

How leaders that embrace social increase brand relevancy

In the age of ‘Fake News’, companies need more social CEOs

Feedback: Talking Points Podcast Facebook Group

On the road again, talking about our careers, advice for getting started/promoted, and leadership (Ep. 103)

SHOW NOTES - December 2018 (103)

Road trip edition, on the way back from Madison, Wisconsin

Talking Points Podcast Facebook Group

A road trip edition, featuring our answers to a few questions from communicators (Ep. 102)

SHOW NOTES - December 2018 (102)

Road trip edition, on the way to Madison, Wisconsin

Talking Points Podcast Facebook Group

Things to look for in comms in 2019, Instagram Stories data and lessons from 100 episodes (Ep. 101)

SHOW NOTES - December 2018 (101)

Recorded at the University of Wisconsin

Quick News & Quick Takes

Marketers brush off bombshell Facebook report

Frontline: The Facebook Dilemma

New report highlights key Instagram stories tips

High school students show strong support for the First Amendment but express low levels of trust in the media

Talking Points Spotlight

University of Wisconsin “Mythbusters”

Busting myths about UW-Madison

Talking Points

The real reason brands are still posting 30X a month on Facebook

8 social media trends for government communicators in 2019

Social Media Trends to Watch in 2019: Social Media Breakfast - Minneapolis/St. Paul - Jan. 25, 2019

Talking Points Shoutout

Kyle Casey, University of Wisconsin

Closing Segment

Talking Points Podcast Facebook Group

Interview with Natalie Bushaw of Life Time (Ep. 100)

SHOW NOTES - November 2018 - Interview

Interview

Natalie Bushaw

Talking Points Facebook Group

Episode 99 - 11.15.18

SHOW NOTES - November 2018

Quick News & Quick Takes

Employee Advocacy 2.0: Leveraging influence to drive a connected organization and employee-led buyer journey

Blogging Statistics and Trends: The 2018 Survey of 1000+ Bloggers

Please fix podcasting before it jumps the shark

SNL: The Poddys

Talking Points Spotlight

“The Battle” at First Avenue on Dec 6

Talking Points

The case for corporate storytelling

The 2019 Relevance Report from USC Annenberg’s Center for Public Relations

2018 Global Comms Report: Challenges and Trends (PR Week/Cision)

Talking Points Shoutout

Cameron Potts, Deluxe Corporation

Season 3 of Small Business Revolution – Main Street

Closing Segment

Talking Points Podcast Facebook Group

Episode 98 - 10.25.18 (Hot Topics: Influencer marketing)

SHOW NOTES - October 2018 - Hot Topics: Influencer marketing

Guests

Chanel Schmidt, Sleep Number

Maggie LaMaack, Fast Horse

Links

Reebok is building an in-house influencer team

Will influencer marketing last?

6 Top Marketing Challenges Solved by Influencer Content

Five Years On: Has Influence Marketing Changed for the Better?

Feedback: Talking Points Podcast Facebook Group

Episode 97 - 10.11.18

SHOW NOTES - October 2018

Quick News & Quick Takes

The 2018 Fortune 500 target millennials and seek uncensored expression

Survey surprise: 90% of consumers report being brand-loyal

2019 Salary Guide: Pay forecasts for marketing, advertising, and PR positions

Talking Points Spotlight

Light Art/General Mills

Light Art/Minnesota Historical Society

Light Art Grand Tour USA/Schedule

Talking Points

Trend: Shift to “dark social” will impact your marketing plans in 2019

The 2018 Edelman Earned Brand study

How companies like Bored Panda, REI, and Vox are growing their organic reach on social media

Talking Points Shoutout

Monica Wiant, U.S. Bank

Closing Segment

Talking Points Podcast Facebook Group

Episode 96 - 9.27.18 (Interview: Felicia Johnson)

SHOW NOTES - September 2018 - Interview

Interview

Felicia Johnson

Minnesota Vikings: Felicia Johnson

Minnesota Vikings tweet: “The Minneapolis Miracle”

The person running your favorite football team's Twitter is probably a woman

Talking Points Facebook Group

Episode 95 - 9.20.18

SHOW NOTES - September 2018

Quick News & Quick Takes

News use across social media platforms 2018

Social media advertising: New research for marketers

New research from SocialChorus reveals key drivers of employee engagement: personalization, targeting and customized content

Talking Points Spotlight

The most famous song about farming just got rewritten. Here's why.

Talking Points

A ‘Best times to post on social media’ article worth reading

Brands are not our friends

Five takeaways from Content Marketing World 2018

14 lessons from our content marketing conference

Talking Points Shoutout

Greg Zimprich, Medtronic

Video: “Testimonial: Greg Zimprich”

Closing Segment

Talking Points Podcast Facebook Group

Episode 94 - 8.23.18 (Interview: Chad Mitchell)

SHOW NOTES - August 2018 - Interview

Interview

Chad Mitchell

Perfect Sense

Horizontal vs. Vertical Storytelling: Knowing the Difference is Critical for Storytelling Success

Every Brand Has a Story. What’s Yours?

Lessons Learned From the World's Largest Retailer

Brand Publishing in Retail: An Interview with Chad Mitchell, Senior Director of Digital Communications at Walmart

Managing the Reputation of a Mega-Brand with Walmart’s Chad Mitchell

Talking Points Facebook Group

Episode 93 - 8.16.18

SHOW NOTES - August 2018

Opening Segment

Kids & Social Media: A Panel for/by Parents

Quick News & Quick Takes

Facebook Page Engagement Has Dropped 50%, According to New Data

Senior executives describe their organizations’ decision-making as more intuitive than data-driven

15 important statistics about smart speakers in 2018

The smart audio report from NPR and Edison Research, Spring 2018    

Smart Audio Report Offers Early Insight Into Mainstream User Behavior And Attitudes

Talking Points Spotlight

The gift of caregiving

Talking Points

What will IGTV’s role be in your social media mix?

Key considerations as IGTV starts to grow

IGTV, the future of vertical video, and why this is a challenge to television

‘No comment’: The death of business reporting

This is How the Sorry State of Media Relations Ends

Trust in Social Media Platforms Is Eroding – and Brands Have a Lot to Lose

Trust Barometer Special Report: Brands and Social Media

Full report (PDF): "2018 Edelman Trust Barometer Special Report: Brands and Social Media”

Talking Points Shoutout

Christina Milanowski, Regis Corporation

Closing Segment

Talking Points Podcast Facebook Group

Episode 92 - 7.12.18 (Hot Topics: Gender differences and work-life balance in communications)

SHOW NOTES - July 2018 - Hot Topics: Gender differences and work-life balance in communications

Guests

Amelia Reigstad, faculty member, University of Minnesota Hubbard School of Journalism & Mass Communication

Amie Hoffner, vice president & director, Corporate Communications, TCF Financial Corporation

Links

Gender Affects Workplace Treatment, Communication Style in PR Industry

Closing Segment

Talking Points Podcast Facebook Group

Episode 91 - 6.14.18

SHOW NOTES - June 2018

Quick News & Quick Takes

Facebook is hiring fake-news fact-checkers

Stories are about to surpass feed sharing. Now what?

Journalists are ditching the press release

Talking Points Spotlight

How Macy’s is using its store employees and stylists as Instagram influencers to drive sales

Macy’s taps staff for their influencer clout

Talking Points

Work Gets Done In Your Content Workflow

How Social Media Became a Pink Collar Job

Mary Meeker’s 2018 internet trends report: All the slides, plus analysis

Talking Points Shoutout

Martha McCarthy Krueger, The Social Lights

Closing Segment

Talking Points Podcast Facebook Group