Hot Topics/The Social CEO, with Tom Buchheim of American Family Insurance (Ep. 104)

SHOW NOTES - January 2019 - Hot Topics/The Social CEO (104)

Guest

Tom Buchheim, American Family Insurance

Links

Tom Buchheim/A Playbook for helping executives navigate social media

Jack Salzwedel/Beyond the Tweet blog

Jack Salzwedel/Twitter

Jack Salzwedel/LinkedIn

Jack Salzwedel/The CEO Podcast

Jack Salzwedel – A social CEO leading from the front

CEO Viewpoint: What I use my voice for

The CEO’s social media challenge

How leaders that embrace social increase brand relevancy

In the age of ‘Fake News’, companies need more social CEOs

Feedback: Talking Points Podcast Facebook Group

On the road again, talking about our careers, advice for getting started/promoted, and leadership (Ep. 103)

SHOW NOTES - December 2018 (103)

Road trip edition, on the way back from Madison, Wisconsin

Talking Points Podcast Facebook Group

A road trip edition, featuring our answers to a few questions from communicators (Ep. 102)

SHOW NOTES - December 2018 (102)

Road trip edition, on the way to Madison, Wisconsin

Talking Points Podcast Facebook Group

Things to look for in comms in 2019, Instagram Stories data and lessons from 100 episodes (Ep. 101)

SHOW NOTES - December 2018 (101)

Recorded at the University of Wisconsin

Quick News & Quick Takes

Marketers brush off bombshell Facebook report

Frontline: The Facebook Dilemma

New report highlights key Instagram stories tips

High school students show strong support for the First Amendment but express low levels of trust in the media

Talking Points Spotlight

University of Wisconsin “Mythbusters”

Busting myths about UW-Madison

Talking Points

The real reason brands are still posting 30X a month on Facebook

8 social media trends for government communicators in 2019

Social Media Trends to Watch in 2019: Social Media Breakfast - Minneapolis/St. Paul - Jan. 25, 2019

Talking Points Shoutout

Kyle Casey, University of Wisconsin

Closing Segment

Talking Points Podcast Facebook Group

Interview with Natalie Bushaw of Life Time (Ep. 100)

SHOW NOTES - November 2018 - Interview

Interview

Natalie Bushaw

Talking Points Facebook Group

Episode 99 - 11.15.18

SHOW NOTES - November 2018

Quick News & Quick Takes

Employee Advocacy 2.0: Leveraging influence to drive a connected organization and employee-led buyer journey

Blogging Statistics and Trends: The 2018 Survey of 1000+ Bloggers

Please fix podcasting before it jumps the shark

SNL: The Poddys

Talking Points Spotlight

“The Battle” at First Avenue on Dec 6

Talking Points

The case for corporate storytelling

The 2019 Relevance Report from USC Annenberg’s Center for Public Relations

2018 Global Comms Report: Challenges and Trends (PR Week/Cision)

Talking Points Shoutout

Cameron Potts, Deluxe Corporation

Season 3 of Small Business Revolution – Main Street

Closing Segment

Talking Points Podcast Facebook Group

Episode 98 - 10.25.18 (Hot Topics: Influencer marketing)

SHOW NOTES - October 2018 - Hot Topics: Influencer marketing

Guests

Chanel Schmidt, Sleep Number

Maggie LaMaack, Fast Horse

Links

Reebok is building an in-house influencer team

Will influencer marketing last?

6 Top Marketing Challenges Solved by Influencer Content

Five Years On: Has Influence Marketing Changed for the Better?

Feedback: Talking Points Podcast Facebook Group

Episode 97 - 10.11.18

SHOW NOTES - October 2018

Quick News & Quick Takes

The 2018 Fortune 500 target millennials and seek uncensored expression

Survey surprise: 90% of consumers report being brand-loyal

2019 Salary Guide: Pay forecasts for marketing, advertising, and PR positions

Talking Points Spotlight

Light Art/General Mills

Light Art/Minnesota Historical Society

Light Art Grand Tour USA/Schedule

Talking Points

Trend: Shift to “dark social” will impact your marketing plans in 2019

The 2018 Edelman Earned Brand study

How companies like Bored Panda, REI, and Vox are growing their organic reach on social media

Talking Points Shoutout

Monica Wiant, U.S. Bank

Closing Segment

Talking Points Podcast Facebook Group

Episode 96 - 9.27.18 (Interview: Felicia Johnson)

SHOW NOTES - September 2018 - Interview

Interview

Felicia Johnson

Minnesota Vikings: Felicia Johnson

Minnesota Vikings tweet: “The Minneapolis Miracle”

The person running your favorite football team's Twitter is probably a woman

Talking Points Facebook Group

Episode 95 - 9.20.18

SHOW NOTES - September 2018

Quick News & Quick Takes

News use across social media platforms 2018

Social media advertising: New research for marketers

New research from SocialChorus reveals key drivers of employee engagement: personalization, targeting and customized content

Talking Points Spotlight

The most famous song about farming just got rewritten. Here's why.

Talking Points

A ‘Best times to post on social media’ article worth reading

Brands are not our friends

Five takeaways from Content Marketing World 2018

14 lessons from our content marketing conference

Talking Points Shoutout

Greg Zimprich, Medtronic

Video: “Testimonial: Greg Zimprich”

Closing Segment

Talking Points Podcast Facebook Group

Episode 94 - 8.23.18 (Interview: Chad Mitchell)

SHOW NOTES - August 2018 - Interview

Interview

Chad Mitchell

Perfect Sense

Horizontal vs. Vertical Storytelling: Knowing the Difference is Critical for Storytelling Success

Every Brand Has a Story. What’s Yours?

Lessons Learned From the World's Largest Retailer

Brand Publishing in Retail: An Interview with Chad Mitchell, Senior Director of Digital Communications at Walmart

Managing the Reputation of a Mega-Brand with Walmart’s Chad Mitchell

Talking Points Facebook Group

Episode 93 - 8.16.18

SHOW NOTES - August 2018

Opening Segment

Kids & Social Media: A Panel for/by Parents

Quick News & Quick Takes

Facebook Page Engagement Has Dropped 50%, According to New Data

Senior executives describe their organizations’ decision-making as more intuitive than data-driven

15 important statistics about smart speakers in 2018

The smart audio report from NPR and Edison Research, Spring 2018    

Smart Audio Report Offers Early Insight Into Mainstream User Behavior And Attitudes

Talking Points Spotlight

The gift of caregiving

Talking Points

What will IGTV’s role be in your social media mix?

Key considerations as IGTV starts to grow

IGTV, the future of vertical video, and why this is a challenge to television

‘No comment’: The death of business reporting

This is How the Sorry State of Media Relations Ends

Trust in Social Media Platforms Is Eroding – and Brands Have a Lot to Lose

Trust Barometer Special Report: Brands and Social Media

Full report (PDF): "2018 Edelman Trust Barometer Special Report: Brands and Social Media”

Talking Points Shoutout

Christina Milanowski, Regis Corporation

Closing Segment

Talking Points Podcast Facebook Group

Episode 92 - 7.12.18 (Hot Topics: Gender differences and work-life balance in communications)

SHOW NOTES - July 2018 - Hot Topics: Gender differences and work-life balance in communications

Guests

Amelia Reigstad, faculty member, University of Minnesota Hubbard School of Journalism & Mass Communication

Amie Hoffner, vice president & director, Corporate Communications, TCF Financial Corporation

Links

Gender Affects Workplace Treatment, Communication Style in PR Industry

Closing Segment

Talking Points Podcast Facebook Group

Episode 91 - 6.14.18

SHOW NOTES - June 2018

Quick News & Quick Takes

Facebook is hiring fake-news fact-checkers

Stories are about to surpass feed sharing. Now what?

Journalists are ditching the press release

Talking Points Spotlight

How Macy’s is using its store employees and stylists as Instagram influencers to drive sales

Macy’s taps staff for their influencer clout

Talking Points

Work Gets Done In Your Content Workflow

How Social Media Became a Pink Collar Job

Mary Meeker’s 2018 internet trends report: All the slides, plus analysis

Talking Points Shoutout

Martha McCarthy Krueger, The Social Lights

Closing Segment

Talking Points Podcast Facebook Group

Episode 90 - 6.8.18 (Interview: Brad Ruiter)

SHOW NOTES - June 2018 - Interview

Interview

Brad Ruiter, Minnesota Timberwolves/Minnesota Lynx

Minnesota Timberwolves

Minnesota Lynx

Timberwolves public relations and marketing teams take home top industry honors

Talking Points Podcast Facebook Group

Episode 89 - 5.17.18

SHOW NOTES - May 2018

Quick News & Quick Takes

Reddit Now Has as Many Users as Twitter, and Far Higher Engagement Rates

Study predicts future consumers will not discern the difference between news and advertising

Klout is out and there’s nary a pout

Talking Points Spotlight

The New York Times is ramping up conference calls for subscribers that are run a little like radio shows

Talking Points

Why agency experience is so damn valuable

Josh Bernoff/Ten years of the Groundswell

Charlene Li/Reflecting on 10 Years of Groundswell - and What Comes Next

Martech fixation, content failure, and the case for more thoughtful marketing

Talking Points Shoutout

George Fiddler, Olson Engage

Closing Segment

Talking Points Podcast Facebook Group

Episode 88 - 4.26.18 (Interview: Vineeta Sawkar)

SHOW NOTES - April 2018 - Interview

Interview

Vineeta Sawkar, University of St. Thomas

Talking Points Podcast Facebook Group

Episode 87 - 4.19.18

SHOW NOTES - April 2018

Quick News & Quick Takes

Advertisers spent more on Facebook after the Cambridge Analytica scandal broke

Users and advertisers are mostly unfazed by Facebook scandal

Brands Don’t Like Facebook’s Fiasco, But They’re Still Buying Ads

LinkedIn is rolling out native video advertising & video for Company Pages

You Ask, I Answer: GDPR 101 for Marketers

Talking Points Spotlight

H&R Block’s Tax Shred Live: Social media stunt or brilliant marketing move?

Talking Points

Is Corporate Communications to Blame When Employees Leave?

Three reasons why your corporate storytelling just won’t work any more

Bots in the Twittersphere

Talking Points Shoutout

Andy Jacobson, HealthFitness

Closing Segment

Talking Points Podcast Facebook Group

Episode 86 - 3.22.18 (Hot Topics: "Fake news")

SHOW NOTES - March 2018 - Hot Topics: "Fake news"

Guests

Bruce Anderson

Susan Beatty

Links

The Grim Conclusions of the Largest-Ever Study of Fake News

Who's to Blame for Fake News Ads?

From Franklin to Trump: why it’s more important than ever to build real brands in a fake news era

Marketers Reluctantly Coming to Terms with their Role in Fake News Crisis

Why Brands Are Skipping Traditional Media and Speaking Directly to Consumers by Becoming Media Companies

Fake news is good news for communicators

Should You Place Your Trust in the Mainstream Media?

Get a reality check on fake news

He Predicted The 2016 Fake News Crisis. Now He's Worried About An Information Apocalypse.

Here Come the Fake Videos, Too

It’s Time to Hire a Chief Brand Safety Officer

SXSW Day 3 Recap: Influencers, Fake News & The Innovators Changing the World

Closing Segment

Talking Points Podcast Facebook Group

Episode 85 - 3.15.18

SHOW NOTES - March 2018

Quick News & Quick Takes

96.5% of YouTube creators don’t make above the U.S. poverty line

Aspiring YouTube star? It’s time for a reality check.

Social Media Use in 2018

The 2018 Infinite Dial study

Talking Points Spotlight

McDonald’s: We Want the Sauce

McDonald's dips into podcasts for another Szechuan sauce promo

Podcast publishers, start preserving your stuff

Talking Points

What would you do if Facebook really did fail?

People Who’ve Left Facebook Say It’s Not Just Politics and Fake News

How Social Metrics Can Lure Brands Into a Repetitive Rut

Want to Win at Social Media? Here's What Followers Want, According to Experts at SXSW

Content Trends 2018: BuzzSumo Research Report

Content Marketers, This Is Not a Drill: 5 Alarm Bells from BuzzSumo’s Latest Report

Talking Points Shoutout

Kristin Zima, Optum

Closing Segment

Talking Points Podcast Facebook Group