SHOW NOTES - February 2019 - Interview (106)
John Lucas, University of Wisconsin
Feedback: Talking Points Facebook Group
Sponsors
Interview with John Lucas of the University of Wisconsin (Ep. 106)
Fake sponsored content, why businesses should podcast, and LinkedIn’s benefits as a comms channel (Ep. 105)
SHOW NOTES - January 2019 (105)
Quick News & Quick Takes
The truth about behavioral change
Forbes is building more AI tools for its reporters
Algorithms in action: The content people see on social media
Talking Points Spotlight
By centralizing influencer marketing, Moët & Chandon is making blogger dollars work harder
Talking Points
Podcasts making sense for businesses and brands
Rising Instagram stars are posting fake sponsored content
The social network to watch In 2019? The one nobody notices
What if a healthier Facebook is just … Instagram?
Talking Points Shoutout
Bridget Jewell, Periscope
Closing Segment
Talking Points Podcast Facebook Group
Sponsors
Hot Topics/The Social CEO, with Tom Buchheim of American Family Insurance (Ep. 104)
SHOW NOTES - January 2019 - Hot Topics/The Social CEO (104)
Guest
Tom Buchheim, American Family Insurance
Links
Tom Buchheim/A Playbook for helping executives navigate social media
Jack Salzwedel/Beyond the Tweet blog
Jack Salzwedel/Twitter
Jack Salzwedel/LinkedIn
Jack Salzwedel/The CEO Podcast
Jack Salzwedel – A social CEO leading from the front
CEO Viewpoint: What I use my voice for
The CEO’s social media challenge
How leaders that embrace social increase brand relevancy
In the age of ‘Fake News’, companies need more social CEOs
Feedback: Talking Points Podcast Facebook Group
On the road again, talking about our careers, advice for getting started/promoted, and leadership (Ep. 103)
SHOW NOTES - December 2018 (103)
Road trip edition, on the way back from Madison, Wisconsin
A road trip edition, featuring our answers to a few questions from communicators (Ep. 102)
SHOW NOTES - December 2018 (102)
Road trip edition, on the way to Madison, Wisconsin
Things to look for in comms in 2019, Instagram Stories data and lessons from 100 episodes (Ep. 101)
SHOW NOTES - December 2018 (101)
Recorded at the University of Wisconsin
Quick News & Quick Takes
Marketers brush off bombshell Facebook report
Frontline: The Facebook Dilemma
New report highlights key Instagram stories tips
Talking Points Spotlight
University of Wisconsin “Mythbusters”
Busting myths about UW-Madison
Talking Points
The real reason brands are still posting 30X a month on Facebook
8 social media trends for government communicators in 2019
Social Media Trends to Watch in 2019: Social Media Breakfast - Minneapolis/St. Paul - Jan. 25, 2019
Talking Points Shoutout
Kyle Casey, University of Wisconsin
Closing Segment
Interview with Natalie Bushaw of Life Time (Ep. 100)
Episode 99 - 11.15.18
SHOW NOTES - November 2018
Quick News & Quick Takes
Blogging Statistics and Trends: The 2018 Survey of 1000+ Bloggers
Please fix podcasting before it jumps the shark
Talking Points Spotlight
“The Battle” at First Avenue on Dec 6
Talking Points
The case for corporate storytelling
The 2019 Relevance Report from USC Annenberg’s Center for Public Relations
2018 Global Comms Report: Challenges and Trends (PR Week/Cision)
Talking Points Shoutout
Cameron Potts, Deluxe Corporation
Season 3 of Small Business Revolution – Main Street
Closing Segment
Episode 98 - 10.25.18 (Hot Topics: Influencer marketing)
SHOW NOTES - October 2018 - Hot Topics: Influencer marketing
Guests
Chanel Schmidt, Sleep Number
Maggie LaMaack, Fast Horse
Links
Reebok is building an in-house influencer team
Will influencer marketing last?
6 Top Marketing Challenges Solved by Influencer Content
Five Years On: Has Influence Marketing Changed for the Better?
Feedback: Talking Points Podcast Facebook Group
Episode 97 - 10.11.18
SHOW NOTES - October 2018
Quick News & Quick Takes
The 2018 Fortune 500 target millennials and seek uncensored expression
Survey surprise: 90% of consumers report being brand-loyal
2019 Salary Guide: Pay forecasts for marketing, advertising, and PR positions
Talking Points Spotlight
Light Art/Minnesota Historical Society
Light Art Grand Tour USA/Schedule
Talking Points
Trend: Shift to “dark social” will impact your marketing plans in 2019
The 2018 Edelman Earned Brand study
How companies like Bored Panda, REI, and Vox are growing their organic reach on social media
Talking Points Shoutout
Monica Wiant, U.S. Bank
Closing Segment
Episode 96 - 9.27.18 (Interview: Felicia Johnson)
SHOW NOTES - September 2018 - Interview
Interview
Minnesota Vikings: Felicia Johnson
Minnesota Vikings tweet: “The Minneapolis Miracle”
The person running your favorite football team's Twitter is probably a woman
Episode 95 - 9.20.18
SHOW NOTES - September 2018
Quick News & Quick Takes
News use across social media platforms 2018
Social media advertising: New research for marketers
Talking Points Spotlight
The most famous song about farming just got rewritten. Here's why.
Talking Points
A ‘Best times to post on social media’ article worth reading
Five takeaways from Content Marketing World 2018
14 lessons from our content marketing conference
Talking Points Shoutout
Greg Zimprich, Medtronic
Video: “Testimonial: Greg Zimprich”
Closing Segment
Episode 94 - 8.23.18 (Interview: Chad Mitchell)
Episode 93 - 8.16.18
SHOW NOTES - August 2018
Opening Segment
Kids & Social Media: A Panel for/by Parents
Quick News & Quick Takes
Facebook Page Engagement Has Dropped 50%, According to New Data
Senior executives describe their organizations’ decision-making as more intuitive than data-driven
15 important statistics about smart speakers in 2018
The smart audio report from NPR and Edison Research, Spring 2018
Smart Audio Report Offers Early Insight Into Mainstream User Behavior And Attitudes
Talking Points Spotlight
What will IGTV’s role be in your social media mix?
Key considerations as IGTV starts to grow
IGTV, the future of vertical video, and why this is a challenge to television
‘No comment’: The death of business reporting
This is How the Sorry State of Media Relations Ends
Trust in Social Media Platforms Is Eroding – and Brands Have a Lot to Lose
Trust Barometer Special Report: Brands and Social Media
Full report (PDF): "2018 Edelman Trust Barometer Special Report: Brands and Social Media”
Talking Points Shoutout
Christina Milanowski, Regis Corporation
Closing Segment
Episode 92 - 7.12.18 (Hot Topics: Gender differences and work-life balance in communications)
SHOW NOTES - July 2018 - Hot Topics: Gender differences and work-life balance in communications
Guests
Amelia Reigstad, faculty member, University of Minnesota Hubbard School of Journalism & Mass Communication
Amie Hoffner, vice president & director, Corporate Communications, TCF Financial Corporation
Links
Gender Affects Workplace Treatment, Communication Style in PR Industry
Closing Segment
Episode 91 - 6.14.18
SHOW NOTES - June 2018
Quick News & Quick Takes
Facebook is hiring fake-news fact-checkers
Stories are about to surpass feed sharing. Now what?
Journalists are ditching the press release
Talking Points Spotlight
How Macy’s is using its store employees and stylists as Instagram influencers to drive sales
Macy’s taps staff for their influencer clout
Talking Points
Work Gets Done In Your Content Workflow
How Social Media Became a Pink Collar Job
Mary Meeker’s 2018 internet trends report: All the slides, plus analysis
Talking Points Shoutout
Martha McCarthy Krueger, The Social Lights
Closing Segment
Episode 90 - 6.8.18 (Interview: Brad Ruiter)
SHOW NOTES - June 2018 - Interview
Interview
Brad Ruiter, Minnesota Timberwolves/Minnesota Lynx
Timberwolves public relations and marketing teams take home top industry honors
Episode 89 - 5.17.18
SHOW NOTES - May 2018
Quick News & Quick Takes
Reddit Now Has as Many Users as Twitter, and Far Higher Engagement Rates
Study predicts future consumers will not discern the difference between news and advertising
Klout is out and there’s nary a pout
Talking Points Spotlight
Talking Points
Why agency experience is so damn valuable
Josh Bernoff/Ten years of the Groundswell
Charlene Li/Reflecting on 10 Years of Groundswell - and What Comes Next
Martech fixation, content failure, and the case for more thoughtful marketing
Talking Points Shoutout
Closing Segment
Episode 88 - 4.26.18 (Interview: Vineeta Sawkar)
Episode 87 - 4.19.18
SHOW NOTES - April 2018
Quick News & Quick Takes
Advertisers spent more on Facebook after the Cambridge Analytica scandal broke
Users and advertisers are mostly unfazed by Facebook scandal
Brands Don’t Like Facebook’s Fiasco, But They’re Still Buying Ads
LinkedIn is rolling out native video advertising & video for Company Pages
You Ask, I Answer: GDPR 101 for Marketers
Talking Points Spotlight
H&R Block’s Tax Shred Live: Social media stunt or brilliant marketing move?
Talking Points
Is Corporate Communications to Blame When Employees Leave?
Three reasons why your corporate storytelling just won’t work any more
Talking Points Shoutout
Closing Segment
Talking Points Podcast Facebook Group