The comeback of community in social media, the Pelosi “shallowfake” video, plus Stephanie Moncada of Ingersoll Rand (Ep. 114)

SHOW NOTES - June 2019 (114)

Quick News & Quick Takes

2019 Social Media Marketing Industry Report

Investing in the Podcast Ecosystem in 2019

The state of social media teams: 4 learnings from our peer survey

Talking Points Spotlight

The North Face Wikipedia drama, explained

Talking Points

Less “let’s go viral” and more “let’s build community”

Social media's rules just changed. Here's how to keep up.

Facebook isn’t deleting the fake Pelosi video. Should it?

What do we do about the “shallowfake” Nancy Pelosi video and others like it?

Is content validation the next growth industry?

The smallest viable audience: How micro-influencers are changing marketing

A tough task for FTC: Regulating Instagram when anyone can be an influencer

Move over celebs, consumers prefer micro-influencers

Talking Points Shoutout Interview

Stephanie Moncada, Ingersoll Rand

2019 Women in Business Awards: Stephanie Moncada, Thermo King Corp.

Closing Segment

Feedback: Talking Points Podcast Facebook Group

Sponsors

Interview with Maggie Habashy of the Minneapolis Final Four (Ep. 113)

SHOW NOTES - May 2019 - Interview (113)

Maggie Habashy, 2019 Minneapolis Final Four Local Organizing Committee

Feedback: Talking Points Facebook Group

Sponsors

Maggie Habashy

Saying ‘No’ in PR/comms doesn’t have to be hard, why trust in influencers is fading, plus Tom Jollie of Padilla (Ep. 112)

SHOW NOTES - May 2019 (112)

Quick News & Quick Takes

Facebook overhauls design as it pivots to private messaging

A huge Facebook redesign is coming, but it's far more than a new website

Facebook is turning Instagram into the new Facebook

Instagram is testing hiding your likes

Instagram is working on a new 'Join Chat' sticker for Stories

Cision's 2019 State of the Media report

Talking Points Spotlight

A decade of Delta Sky magazine

Doors Open Minneapolis

Talking Points

The potential of a business blog to increase sales

3 PR studies quantifying the impact of media relations on sales

What does the PESO model look like in five years?

Infographic: Nearly half of Americans make purchases based on influencer recommendations

Only 4% of people trust what influencers say online

Playing gatekeeper in social

The difference between good and bad PR is a simple ‘no’

Talking Points Shoutout Interview

Tom Jollie, Padilla

Tom Jollie receives Minnesota PRSA’s Donald G. Padilla Community Excellence Award

Closing Segment

Feedback: Talking Points Podcast Facebook Group

Sponsors

Hot Topics/Instagram Stories (Ep. 111)

SHOW NOTES - April 2019 - Hot Topics/Instagram Stories (111)

Guests

Caitlin Hannah, Explore Minnesota Tourism

Carrie Wyman, Brandpoint

Michelle Voss, University of Minnesota Athletics Department

Links

Explore Minnesota Tourism Instagram

University of Minnesota Athletics Department Instagram

Dremel Instagram

Buffer’s State of Social report

The Stories Slide Deck: How Stories stack up across social platforms

5 creative ways your brand can use Instagram Stories

Making the most out of your Instagram Stories

4 tips on how to succeed with Stories

We analyzed 2,113,307 Instagram sponsored posts and this Is what we found

Influencers and Instagram Stories: A perfect marriage?

Closing Segment

Feedback: Talking Points Podcast Facebook Group

Sponsor



The untapped influencer marketing opportunity for PR, Bud salutes Dwyane Wade, the CEO view of brand reputation, plus the mental health concerns facing communicators (Ep. 110)

SHOW NOTES - April 2019 (110)

Quick News & Quick Takes

Millennials trust YouTube stars and bloggers more than their parents

Why we're making the age of our journalism clearer at the Guardian

An unpopular list of marketing trends for 2019

Talking Points Spotlight

Budweiser/This Bud’s For 3

Still think unbranded content doesn’t work? Don’t tell Budweiser.

Talking Points

Is the PR industry missing the boat on influencer marketing?

2019 Global Communications Report

CIPR State of the Profession 2019

The mental health epidemic facing the PR profession

Talking Points Shoutout

Bianca Jones, Best Buy

Closing Segment

Feedback: Talking Points Podcast Facebook Group

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Why social media lurkers are an important audience, Instagram is spreading hate, trends in corp comm and PR (Ep. 109)

SHOW NOTES - March 2019 (109)

Opening Segment

30 podcasts PR pros should listen to

Quick News & Quick Takes

The Infinite Dial 2019

The group leaving Facebook in droves

Facebook lost 15 million users? Marketers remain unfazed

Instagram is the Internet’s new home for hate

How Twitter's algorithm is amplifying extreme political rhetoric

Seven key trends shaping our world

Talking Points Spotlight

Bot Shot: From farm to free throw

Talking Points

Lessons from newsrooms about editorial content metrics

What chasing clicks means for news: A tale of two dailies

What is the true business value of social media engagement?

Don’t overlook the lurkers

“Job of the Week” email newsletter

Corporate communications is taking more PR work in-house, finds survey; Media relations gets even harder

Talking Points Shoutout

Sue Serna, Cargill

Closing Segment

Feedback: Talking Points Podcast Facebook Group

Sponsors

Interview with Ron Zywicki of the David James Group (Ep. 108)

SHOW NOTES - March 2019 - Interview (108)

Ron Zywicki, David James Group

Feedback: Talking Points Facebook Group

Sponsor

Data journalism for content marketing, why email could be the best answer for reaching external and internal audiences, and Edelman puts trust in employees (Ep. 107)

SHOW NOTES - February 2019 (107)

Quick News & Quick Takes

2019 Edelman Trust Barometer (PDF)

Employees now deeply trust their employers - and 5 other takeaways from the 2019 Trust Barometer

New survey finds CEOs want to talk sales, not social issues, in 2019

Facebook publishes new report on what Instagram users expect from brands

Talking Points Spotlight

Paseo de Sombrillas in San Juan, Puerto Rico (“Umbrella Sky Project”)

Art installation offers hope, inspiration to residents of Puerto Rico

Kevin’s Instagram photos

Talking Points

What I learned from Buffer’s 2019 State of Social Report

How to use data journalism in your content marketing

Online course: Doing Journalism with Data: First Steps, Skills and Tools

The hot new channel for reaching real people

Talking Points Shoutout

Gretchen DeSutter

Closing Segment

Feedback: Talking Points Podcast Facebook Group

Sponsors

Interview with John Lucas of the University of Wisconsin (Ep. 106)

SHOW NOTES - February 2019 - Interview (106)

John Lucas, University of Wisconsin

Feedback: Talking Points Facebook Group

Sponsors

Fake sponsored content, why businesses should podcast, and LinkedIn’s benefits as a comms channel (Ep. 105)

SHOW NOTES - January 2019 (105)

Quick News & Quick Takes

The truth about behavioral change

Forbes is building more AI tools for its reporters

Algorithms in action: The content people see on social media

Talking Points Spotlight

By centralizing influencer marketing, Moët & Chandon is making blogger dollars work harder

Talking Points

Podcasts making sense for businesses and brands

Rising Instagram stars are posting fake sponsored content

The social network to watch In 2019? The one nobody notices

What if a healthier Facebook is just … Instagram?

Talking Points Shoutout

Bridget Jewell, Periscope

Closing Segment

Talking Points Podcast Facebook Group

Sponsors

Hot Topics/The Social CEO, with Tom Buchheim of American Family Insurance (Ep. 104)

SHOW NOTES - January 2019 - Hot Topics/The Social CEO (104)

Guest

Tom Buchheim, American Family Insurance

Links

Tom Buchheim/A Playbook for helping executives navigate social media

Jack Salzwedel/Beyond the Tweet blog

Jack Salzwedel/Twitter

Jack Salzwedel/LinkedIn

Jack Salzwedel/The CEO Podcast

Jack Salzwedel – A social CEO leading from the front

CEO Viewpoint: What I use my voice for

The CEO’s social media challenge

How leaders that embrace social increase brand relevancy

In the age of ‘Fake News’, companies need more social CEOs

Feedback: Talking Points Podcast Facebook Group

On the road again, talking about our careers, advice for getting started/promoted, and leadership (Ep. 103)

SHOW NOTES - December 2018 (103)

Road trip edition, on the way back from Madison, Wisconsin

Talking Points Podcast Facebook Group

A road trip edition, featuring our answers to a few questions from communicators (Ep. 102)

SHOW NOTES - December 2018 (102)

Road trip edition, on the way to Madison, Wisconsin

Talking Points Podcast Facebook Group

Things to look for in comms in 2019, Instagram Stories data and lessons from 100 episodes (Ep. 101)

SHOW NOTES - December 2018 (101)

Recorded at the University of Wisconsin

Quick News & Quick Takes

Marketers brush off bombshell Facebook report

Frontline: The Facebook Dilemma

New report highlights key Instagram stories tips

High school students show strong support for the First Amendment but express low levels of trust in the media

Talking Points Spotlight

University of Wisconsin “Mythbusters”

Busting myths about UW-Madison

Talking Points

The real reason brands are still posting 30X a month on Facebook

8 social media trends for government communicators in 2019

Social Media Trends to Watch in 2019: Social Media Breakfast - Minneapolis/St. Paul - Jan. 25, 2019

Talking Points Shoutout

Kyle Casey, University of Wisconsin

Closing Segment

Talking Points Podcast Facebook Group

Interview with Natalie Bushaw of Life Time (Ep. 100)

SHOW NOTES - November 2018 - Interview

Interview

Natalie Bushaw

Talking Points Facebook Group

Episode 99 - 11.15.18

SHOW NOTES - November 2018

Quick News & Quick Takes

Employee Advocacy 2.0: Leveraging influence to drive a connected organization and employee-led buyer journey

Blogging Statistics and Trends: The 2018 Survey of 1000+ Bloggers

Please fix podcasting before it jumps the shark

SNL: The Poddys

Talking Points Spotlight

“The Battle” at First Avenue on Dec 6

Talking Points

The case for corporate storytelling

The 2019 Relevance Report from USC Annenberg’s Center for Public Relations

2018 Global Comms Report: Challenges and Trends (PR Week/Cision)

Talking Points Shoutout

Cameron Potts, Deluxe Corporation

Season 3 of Small Business Revolution – Main Street

Closing Segment

Talking Points Podcast Facebook Group

Episode 98 - 10.25.18 (Hot Topics: Influencer marketing)

SHOW NOTES - October 2018 - Hot Topics: Influencer marketing

Guests

Chanel Schmidt, Sleep Number

Maggie LaMaack, Fast Horse

Links

Reebok is building an in-house influencer team

Will influencer marketing last?

6 Top Marketing Challenges Solved by Influencer Content

Five Years On: Has Influence Marketing Changed for the Better?

Feedback: Talking Points Podcast Facebook Group

Episode 97 - 10.11.18

SHOW NOTES - October 2018

Quick News & Quick Takes

The 2018 Fortune 500 target millennials and seek uncensored expression

Survey surprise: 90% of consumers report being brand-loyal

2019 Salary Guide: Pay forecasts for marketing, advertising, and PR positions

Talking Points Spotlight

Light Art/General Mills

Light Art/Minnesota Historical Society

Light Art Grand Tour USA/Schedule

Talking Points

Trend: Shift to “dark social” will impact your marketing plans in 2019

The 2018 Edelman Earned Brand study

How companies like Bored Panda, REI, and Vox are growing their organic reach on social media

Talking Points Shoutout

Monica Wiant, U.S. Bank

Closing Segment

Talking Points Podcast Facebook Group

Episode 96 - 9.27.18 (Interview: Felicia Johnson)

SHOW NOTES - September 2018 - Interview

Interview

Felicia Johnson

Minnesota Vikings: Felicia Johnson

Minnesota Vikings tweet: “The Minneapolis Miracle”

The person running your favorite football team's Twitter is probably a woman

Talking Points Facebook Group

Episode 95 - 9.20.18

SHOW NOTES - September 2018

Quick News & Quick Takes

News use across social media platforms 2018

Social media advertising: New research for marketers

New research from SocialChorus reveals key drivers of employee engagement: personalization, targeting and customized content

Talking Points Spotlight

The most famous song about farming just got rewritten. Here's why.

Talking Points

A ‘Best times to post on social media’ article worth reading

Brands are not our friends

Five takeaways from Content Marketing World 2018

14 lessons from our content marketing conference

Talking Points Shoutout

Greg Zimprich, Medtronic

Video: “Testimonial: Greg Zimprich”

Closing Segment

Talking Points Podcast Facebook Group