Episode 77 - 9.21.17

SHOW NOTES - September 2017

Interview

Sarah Grap, Mall of America

Quick News & Quick Takes

News Use Across Social Media Platforms 2017

JEM Announces Findings from the 2017 State of Employee Advocacy Survey

Snapchat, Instagram Lure Teens Away From Facebook at Increasing Rate

Talking Points Spotlight

The inside story of what it took to keep a Texas grocery chain running in the chaos of Hurricane Harvey

Talking Points

People don’t converse, they comment. Big difference.

Not Even Twitter Knows When Brands Should Stop Tweeting

When your brand should stay quiet on social media

Tips from a former journalist on what reporters wish PR pros would do – and not do

Talking Points Shoutout

Rob Koch

Talking Points “2 Cents”

No wonder young Americans feel so important, when half of them finish high school as A students

A's are on the rise in report cards, but SAT scores struggle

The Difference Between Amateurs and Professionals

Closing

sparked

Episode 76 - 8.24.17 (Interview: Cydney Strommen)

SHOW NOTES - August 2017 - Interview

Interview

Cydney Strommen, Fast Horse

Episode 75 - 8.17.17

SHOW NOTES - August 2017

Interview

Kristen Pechacek - Self Esteem Brands (4:45)

Quick News & Quick Takes

Why the Smartest Brands Are Leveraging Messaging Apps (16:15)

PRSA Survey: Communicators Are Slow to Embrace New Technologies (17:45)

For Some, Live Streaming Video Is Already a Constant (19:40)

Talking Points Spotlight

Cambria Relies on Social Communities to Build Engagement (20:45)

Talking Point #1

JEM Consulting Releases Findings of 2017 State of Digital & Social Media Risk Study (23:00)

FIR Interviews: Jen McClure on digital and social media risk

Talking Point #2

OMG, can we please make the “how to” posts stop now?!?! (28:35)

Talking Point #3

Should PR Teams Staff Every Interview? (34:35)

Talking Points Shoutout

Heather Cmiel, president of the Minnesota PRSA (39:30)

Episode 74 - 6.15.17

SHOW NOTES - June 2017

Quick News & Quick Takes

Interactive Content Fuels Customer Experiences

Social sharing in the mobile world    

Instagram gives brands and celebrities up to 400% more engagement than Facebook, according to Socialbakers

Talking Points Spotlight

Star Tribune turns 150

Talking Point #1

Mary Meeker’s Internet Trends Report 2017
 
7 Internet Trends From Mary Meeker’s 2017 Report That Marketers Should Know About

Talking Point #2

How to Avoid Collaborative Overload Within Your Content Team

Talking Point #3

Stop All Social Media Activity (Organic), Solve For A Profitable Reality

Successful Posts Despite Few Likes, Comments, and Shares

Talking Points Shoutout

Brian Bellmont, Bellmont Partners PR

Talking Points “2 Cents”

The Best Advice From 2017’s Commencement Speeches

Why Aren’t American Teenagers Working Anymore?

The Fight Over Voice: Why Tech’s Top Companies Are Battling It Out To Listen In

Episode 73 - 5.25.17

SHOW NOTES - May 25, 2017

Quick News & Quick Takes

FTC Staff Reminds Influencers and Brands to Clearly Disclose Relationship

America’s Invisible Bosses: Many U.S. Workers Don’t Know their CEO’s Name or Face

Who Really Listens to Podcasts?

Talking Points Spotlight

Mall of America 25th Birthday in August - Mall of America's newsjacking generates huge response

Mall of America 25th birthday site

Mall of America blog

Talking Point #1

Does corporate storytelling work? Some mega-brands say no.

How Multimedia Is Moving the Engagement Needle for Coca-Cola Journey

Talking Point #2

Consumers Aren’t Looking to Buy From Brands That Are “Cool” on Social

#SquadGoals: Brand snark and slang on social media doesn’t work

Talking Point #3

The Most In-Demand Marketing Skills in 2017

Talking Points Shoutout

Zach Spanton, Winona State University

Talking Points “2 Cents”

The Five Types Of Impostor Syndrome And How To Beat Them

Why I’ve Stopped Accepting Compliments About My “Hustle”

 

Episode 72 - 4.27.17

SHOW NOTES - April 27, 2017

Quick News & Quick Takes

Online Engagement Absent Among U.S. CEOs

Socializing Your CEO IV: The Engagement Factor

Socially Awkward: CEOs Embrace Social Media, But Struggle to Take It to Engagement Level—Weber Offers Insights & Tips

According to Google research, teens think Google is cool—sorry, “lit” (Report)

Branded stickers are the new branded emoji keyboards

Talking Points Spotlight

UW-Eau Claire’s Instagram account

Talking Point #1

Jumpstarting Your Career: The Key Qualities in PR Managers

Talking Point #2

USC Annenberg’s 2017 Global Communications Report predicts convergence of marketing and public relations

2017 Global Communications Report Predicts Convergence Of Marketing And PR

Talking Point #3

The web looks like shit: Using the internet shouldn’t be this hard

Interview

Chancellor Jim Schmidt, UW-Eau Claire

Twitter

Blog

Video: Inauguration of Chancellor James C. Schmidt
 

Episode 71 - 3.10.17

SHOW NOTES - March 10, 2017

Quick News & Quick Takes

YouTube surpasses 1B daily viewing hours

Google Announces YouTube TV: “Live TV Made For You”

YouTube's cord-cutting bundle really skinny

Nielsen Research: Kids and Millennials Are Glued to Their Phones

Are Facebook Users Becoming Less Satisfied with the Social Network?

Talking Points Spotlight

Lights! Camera! Receipt! Walmart Takes on the Oscars

Walmart's Oscars campaign gets social support hopes of going viral

How Walmart, Seth Rogen Plan to Win at the Oscar's

Talking Point #1

The Big Question: What is the Worst PR Advice You’ve Ever Received?

Talking Point #2

One Thing is Killing Content Marketing and Everyone Is Ignoring It
 
Talking Point #3

The rise of the digital advertising truther

Talking Points Shoutout

LeeAnn Fahl, Securian Financial

Talking Points “2 Cents”

Adulting School Teaches Young Adults Grown-Up Skills

Study: No one really likes to look at your selfies

TyusJones.com

Episode 70 - 2.9.17

SHOW NOTES - February 9, 2017

Quick News & Quick Takes

How Emojis Could Be Shaping the Future of Social Media

2016 Nielsen Social Media Report

New Nielsen Social Report highlights Facebook's continued dominance among platforms

Two-thirds of global media chiefs believe fake news will help ‘strengthen’ position of quality publishers

Talking Points Spotlight

Bathrooms Are Coming: An Internal History of Corporate Comms

Talking Point #1

2017 Edelman Trust Barometer reveals global implosion of trust

An Implosion of Trust

A Wake-Up Call For Business

Richard Edelman urges CEOs to win back trust by focusing on employees

Talking Point #2

Content shock re-visited, the content marketing myths and realities

 Talking Point #3

New Influencer Marketing Research Has Four Key Findings

RIP Influencer Marketing; Here's What's Next

Talking Points Shoutout

Doug Magditch, AT&T
Life @ AT&T podcast

Talking Points “2 Cents”

Study: Gen Z more discriminating, more advertising-resistant than Gen X or Y

New Gen Z study explains “Pivotal” generation for marketers and brands

Sorry, Working From Home Isn't the Future of Job Flexibility

 

Episode 69 - 1.12.17

SHOW NOTES - January 12, 2017

Quick News & Quick Takes

Facebook Live gets an audio-only mode for all the podcasters out there

Global Executives Study

Red Bull was most shared video brand of 2016

Talking Points Spotlight

Wendy's is roasting people on Twitter, and it's hilarious

Wendy's shows how to handle beef with Twitter troll

Meet the woman behind that viral Wendy's Twitter burn

Talking Point #1

It’s Time for the Media to Do Something About Its Shameful HelpAReporterOut Problem

Talking Point #2

Voice tech is the new interface to everything

Talking Point #3

The Way Ahead: 2017

Talking Points Shoutout - Susan Beatty, U.S. Bank

Talking Points “2 Cents”

Lonzo Ball's UCLA-bound youngest brother sinks ridiculous half-court shot

'You might as well get going': Late newsroom start times have gone the way of drink carts and private offices

The Unspoken Rules Kids Create for Instagram
 

Episode 68 - 12.15.16

SHOW NOTES - December 15, 2016

Quick News & Quick Takes

Framework for the Future: PRSA Unveils a New Strategic Plan for the Future of the Communication Industry

New Research: 3rd Annual Survey of 1000+ Bloggers (time, length and tactics)

The state of influencer marketing in 5 charts

Confessions of an Instagram Influencer

Talking Points Spotlight

IBM's Unlikely Silo Buster: An Intranet Radio Station

Talking Point #1

PR needs to be ready for fake news targeting companies

Fake News: How PR Pros Can Ethically Fight Back

A Call for Cooperation Against Fake News

Talking Point #2

What If Brands Stopped Thinking “Content” & Started Thinking Something Else?

Talking Point #3

4 simple reasons the mobile newsfeed is the future of employee communications

Talking Points 2 Cents

Why is it so hard to quit social media?

Quit Social Media. Your Career May Depend on It

Episode 67 - 11.10.16

SHOW NOTES - November 10, 2016

Talking Point #1

Use of Popular Tools Remains Constant as Use of Instagram Expands Quickly Among the 2016 Fortune 500

Talking Point #2

The Influencers

I was going to write a post ripping the current state of influencer marketing, but I wrote this instead

The "Influencer" Marketing Fad

Talking Point #3

Press Releases Don’t Work
 

Episode 66 - 10.13.16

SHOW NOTES - October 13, 2016

Quick News & Quick Takes

PR Exec & Ad Account Exec Among Most Overrated Jobs, Says New Study

Global CCOs Say Digital Communications and Employee Engagement are their Top Priorities

9 of 10 Consumers Want to Text Message with Brands—But Most Businesses Can’t Support That Experience

Talking Points Spotlight

Land O'Lakes Is Donating Meals to People in Need for Every Food Photo You Delete From Instagram

Talking Point #1

The Death of Content Marketing: Why Brands Must Become Cultural Currency

Talking Point #2

7 New Podcast Facts and Statistics for 2016

Podcasting is hot. What are organizational communicators waiting for?

Talking Point #3

Four Things Your Public Relations Clients Want Right Now
 

Episode 65 - 9.22.16 (Interview: Jeff O'Keefe)

SHOW NOTES - September 22, 2016

Guest: Jeff O‘Keefe, Richard Childress Racing

Twitter/Richard Childress Racing

Sample tweet from RCR

Facebook/Richard Childress Racing

“Pumpkin Spice Cheerios is in the Chase”

“How This NASCAR Racing Team Thinks About Social Sponsor Activation”

"This year's 'Chase for the Sprint Cup' will be NASCAR's most social playoffs yet"
 

Episode 64 - 9.15.16

SHOW NOTES - September 15, 2016

Quick News & Quick Takes

"Follow the Leader: The Adoption and Use of Instagram by the Inc. 500 and the Fortune 500"

 "What 26,000 Pitches Taught Us About Securing Top-Tier Press"

 “YouTube live video views are on the rise as Google takes on Facebook and Snapchat”

 Talking Points Spotlight

“Why “Walmart’s Riding in Cars with Execs” is Employer Brand gold”

 Talking Point #1

"If listening is half of communicating, it should be half of what employee communicators do"

Talking Point #2

"How long before brands completely abandon Twitter?"

“Where Will Social Media Users Go in 2017?”

Talking Point #3

"By Staying Silent, Roger Goodell and the NFL Have Come Out on Top"
 

Episode 63 - 8.18.16

SHOW NOTES - August 18, 2016

Quick News & Quick Takes

"FTC to Crack Down on Paid Celebrity Posts That Aren’t Clear Ads"

"Facebook organic reach is down 52% for publishers’ Pages this year"

“Why LinkedIn completely missed the boat with new influencer videos”

Talking Points Spotlight

“CBS This Morning celebrates 100 years of the National Park Service through Facebook Live series”

Talking Point #1

“But is our audience there? Stop asking this”

Talking Point #2

“The Death of Snackable Content”

Talking Point #3

"9 social content trends to watch in 2017"

Talking Points Shoutout

"PODCAST: The Helper mixtape"
 

Episode 62 - 7.21.16 (Interview: Tom Forsythe)

SHOW NOTES - July 21, 2016

Guest: Tom Forsythe, General Mills

“Newsmaker: Tom Forsythe, General Mills”

“PODCAST: Our founder, our general”

“General Mills announces recall of certain boxes of Cheerios and Honey Nut Cheerios”

“Our response to an absurd cereal study”
 

Episode 61 - 6.30.16

SHOW NOTES - June 30, 2016

Spotlight

“IHOP Livestreamed Some Pancakes on a Beach and It's the Brand's Top Social Video Ever“

Talking Point #1

"A course correction for influence marketing measurement"

“The Pricing of Fame: What Social Influencers Are Getting Paid”

Talking Point #2

“What Microsoft’s acquisition of LinkedIn means for corporate communicators“

Talking Point #3

“Social Media Use at Work (Study)"

“Stats prove we should actually be ENCOURAGING social media use at work–not blocking it“
 

Episode 60 - 6.16.16

SHOW NOTES - June 16, 2016

Guest co-host: Martha Krueger, The Social Lights

"Turning Business Dreams into Reality Without Going Broke — My Journey as an Entrepreneur"

Spotlight

“Can you DEW it? Mountain Dew’s big GIF Win”

Talking Point #1

“3 Unusual Lessons We Learned by Studying Over 16 million Posts (And 100,000 Brands) on Social Media”

Talking Point #2

“Is it Time to Ditch the Term “Social”?”

Talking Point #3

"Looking for a job? Here are 8 reasons you need to blog"

Shoutout

Jon Savitt
 

Episode 59 - 6.2.16 (Interview: Mike Pilarz)

SHOW NOTES - June 2, 2016

Mike Pilarz, LinkedIn

Episode 58 - 5.19.16

SHOW NOTES - May 19, 2016

Guest co-host: Becca Bijoch

Spotlight

“Taco Bell's Cinco de Mayo Snapchat lens sets record with 224M views”

“Taco Bell's Snapchat Game Is Strong Among Teens, But Does It Sell Tacos?”

Talking Point #1

“Are you ready for the mega-shift from social media to private media?”

Talking Point #2

“Should social leaders stay "in the trenches”?”

Talking Point #3

"The future of PR: Adapt, or be left behind"

Shoutout

Rosie

Keegan Shoutz, Lola Red PR