Episode 52 - 2.18.16

SHOW NOTES - February 18, 2016

Spotlight:

“Target Does it Again: Behind the Scenes of our History-Making #MoreMusic Moment with Gwen Stefani”

“Gwen Stefani Debuts New Live Music Video for ‘Make Me Like You’“

Talking Point #1

“Mainstream media has adopted a video format that works in feeds and on mobile. Where are PR and marketing?”

Talking Point #2

“Die, AVEs, Die!”

Talking Point #3

"Introducing the Content Marketing Paradox Revisited"

"Content Marketing Output Surged 35% In 2015, While Engagement Dropped 17%"

“Content Isn’t King–Customer Experience Is”

Shoutout:

Christina Milanowski, Maccabee PR